One big item, or several small ones
The same amount of work can be one product at a high price or four at a low one. They behave very differently.
Read moreSeller tips
Everything we have written on seller tips.
What to do when sales go quiet
An item that sold and then stopped is a different problem from one that never sold. The fixes are not the same.
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Writing your store bio
Buyers read it when they are deciding whether to trust you. Most bios are three sentences that could describe anyone.
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What buyers actually look at before they buy
Buyers decide in under a minute, and they are not reading your feature list. Here is the order they check things in, and what to fix first.
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Setting support hours, and keeping them
Answering at all hours does not make buyers happier. It makes the one time you do not answer feel like neglect.
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Retiring an item properly
Every item ends eventually. Doing it well protects the buyers you already have and the name you keep selling under.
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The five reasons items get rejected, and how to avoid them
Nearly every rejection falls into one of five buckets, and four of them are avoidable before you submit.
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Pricing your first item without guessing
Underpricing does not get you more sales, it gets you more support requests per dollar. How to think about the number.
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Working with a co-author
Two people building one item is a good arrangement until money arrives. Settle it in writing before there is any.
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